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Food Accessibility Recent in Grocery Operations See All Grocery OperationsSprouts left confused about shopping behaviorsSprouts left confused about shopping behaviorsbyBill Wilson Aug 5, 20263 Min Read Nonfood & PharmacyGLP-1 users double per householdGLP-1 users double per householdbySupermarket News Staff Aug 5, 20262 Min Read Grocery Trends & Data
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HBC Health & Beauty Recent in Grocery Categories See All BakeryA fresh approach to bakery merchandisingA fresh approach to bakery merchandisingbyRichard Mitchell Aug 6, 20262 Min Read Fresh ProduceSustainable produce packaging comes of ageSustainable produce packaging comes of agebyRichard Mitchell Aug 6, 20262 Min Read Nonfood & Pharmacy
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GLP-1 users double per household And they now account for more than $660 billion in consumer spending Supermarket News StaffAugust 5, 2026 2 Min Read Purchase data from GLP-1 users shows that items per QSR trip declined 3.7% year-over-year.Shutterstock GLP-1 medications are entering a new phase of adoption, according to recent data from Numerator.
Twenty-two percent of U.S.
households now have a current GLP-1 user—double the adoption rate since October 2023—and, for the first time, weight-loss-only usage now exceeds diabetes usage.
GLP-1 users now account for more than $660 billion in consumer spending across CPG, general merchandise and quick-service restaurants, making them an increasingly influential consumer group for brands and retailers.
Other highlights of the new data include: Grocery spending declines among GLP-1 users.
Compared with similar households not using GLP-1 medications after one year, grocery spending was down 3.8% Grocery baskets shift away from the center of the store.
As treatment continues, GLP-1 consumers shift away from pantry staples and carb-centric items such as pasta and bakery items toward fresh protein, seafood, functional nutrition and more intentional snacking QSR traffic remains steady as GLP-1 consumers order more intentionally.
41% percent of GLP-1 users say they are more intentional when ordering.
Purchase data from GLP-1 users shows that items per QSR trip declined 3.7% year-over-year and protein-forward meals and smaller indulgences are gaining relevance over fried foods and side-heavy bundles GLP-1 users are investing more in appearance and self-care.
For users who began taking GLP-1 drugs in 2025, users show cumulative spending that is 33% higher on fragrance, 14% higher on skincare and 21% higher on immunity supplements six months after starting the drugs.
Rapid adoption is being matched by rapid churn.
Another 23% of U.S.
consumers say they would consider taking a GLP-1 medication, signaling continued growth ahead.
However, nearly two-thirds of former users discontinue treatment within six months, meaning today’s market is still largely shaped by recent adopters Related:Harris Teeter customers can receive prescriptions through Instacart About the Author Supermarket News Staff See more from Supermarket News Staff Stay up-to-date on the latest food retail news and trends Read more See all Bakery
A fresh approach to bakery merchandising
A fresh approach to bakery merchandising Fresh Produce
Sustainable produce packaging comes of age
Sustainable produce packaging comes of age
Peptides referenced: GLP-1.
Related reading: Lilly Grows Fatter On Soaring GLP-1 Revenues 08/06/2026, GLP-1 drug tirzepatide associated with lower risk of major cardiovascular events - News-Medical, Lilly beats forecasts as Mounjaro, Zepbound drive 48% revenue surge, On a GLP-1? Exclusive Report Says There's a Vacation for That.